发布日期：2019-10-25 浏览数：39 次
The Danish toymaker has vowed to make all itsbricks from sustainable sources by 2030 and isploughing significant resources into findingalternatives.
He told a Financial Times manufacturing conference: "It has to come down to the valueproposition.
"We have to start at the point that says what is in it for the consumer. That is what we are justunpicking at moment."
He said the rental scheme was "possible" but admitted there were some "technical barriers", one of which is the complexity of some Lego kits, many of which contain thousands of pieces.
"What are the chances of giving them to an eight-year-old child and getting them all backagain?" Mr Brooks added.
"There is a lot of technical thinking that needs to be done. We are right at beginning of that."
Mr Brooks said Lego was exploring several ideas with a view to producing the highest valuefrom products while consuming the least amount of resources.
He said many would "probably never see the light of day" and there was no current plan totrial a rental scheme.
Lego has come under increasing pressure to reduce its carbon footprint amid growinginternational alarm about the impact of plastic waste on the environment.
It manufactures 19 billion pieces per year - 36,000 a minute - that are made solely of plasticwhilst much of the internal packaging is also plastic.
So far, the sole breakthrough has been the development of a line of bricks made from plant-based plastic sourced from sugarcane. The green trees, plants and flowers were first includedin Lego sets late last year but comprise only one - two percent of the total amount of plasticelements produced.
Henrik Ostergaard Nielson, a production supervisor in Lego's factory in Billund, told the NewYork Times last year: "We need to learn again how to do this."
Lego reportedly emits around a million tons of carbon dioxide each year, with about three-quarters coming from raw materials that go into factories.
The company has invested more than ￡100,000,000 and hired 100 people to research non-plastic alternatives.
It is aiming to keep all of its packaging out of landfill by 2025.